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Golf is undergoing a fascinating evolution, with new technologies, creative business models, and alternative formats redefining how players engage with the sport. In a recent discussion featuring industry pioneers, including Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), Don Ray, President of the PGA of America, and Evan Roosevelt, co-founder of Old Tom Capital, these insiders explored the trends, challenges, and opportunities shaping the future of golf. This article dives into the insights shared during their conversation, emphasizing how golf professionals and businesses can adapt to a rapidly changing landscape.

The Rising Opportunity: Golf’s Expanding Ecosystem

The game of golf has grown more resilient than ever, with participation levels remaining robust even after the pandemic surge. This growth isn’t limited to traditional green grass golf courses. Innovative concepts such as driving ranges with advanced technologies, simulator-based golf experiences, and alternative formats like par-three leagues are engaging new audiences.

Evan Roosevelt, whose investment firm Old Tom Capital is at the forefront of supporting entrepreneurial ventures in golf, highlighted an exciting shift. "There’s been an influx of sophisticated entrepreneurs who picked up golf during the pandemic and saw opportunities to innovate", he explained. Whether through mobile golf solutions, simulator technology, or unique competition formats like "Grass League", Roosevelt emphasized these ventures are democratizing access to the sport while uncovering untapped potential.

Key Innovations Shaping the Future of Golf

1. Driving Ranges Reimagined: A Gateway to the Game

Driving ranges are shedding their purely functional identity and transforming into destinations for players of all skill levels. Companies like Blue Jeans Golf, the parent of Golf Ranch, are leading this charge by acquiring ranges, implementing cutting-edge Top Tracer technology, and offering simplified food and beverage options. These revamped ranges cater to serious golfers honing their skills and newcomers looking for a low-pressure introduction to the game.

Notably, the term "golf light" was introduced to describe such spaces. These accessible, fun environments are becoming vital entry points for individuals exploring the sport without committing to an 18-hole experience. As Roosevelt noted, "Municipal and short courses can play a significant role in ensuring golf remains inclusive and financially viable in urban areas."

2. Simulators: Expanding Golf’s Appeal

Simulator golf is another booming sector, providing a climate-controlled and time-efficient alternative to traditional play. Businesses like Drivebox are innovating by offering mobile simulators, which allow players to enjoy golf anywhere – from their driveway to corporate events.

However, simulators also face challenges in fostering long-term player development. While avid golfers often frequent these facilities, the key question remains: Can simulators act as an effective springboard for bringing new players into the broader golf ecosystem? Roosevelt and his peers suggested integrating AI-driven coaching or partnerships with PGA professionals could bridge this gap, helping players advance their skills and transition to green grass courses.

3. Alternative Formats: The Grass League Revolution

Grass League is a bold reimagining of professional golf, featuring high-stakes par-three competitions under stadium lights. Held at venues like Grass Clippings in Arizona, these events combine thrilling play with a festival atmosphere. By attracting non-golfers and younger audiences, Grass League offers an exciting model for the future of competitive golf.

This format’s inclusivity – welcoming players of all genders, ages, and skill levels – breaks down traditional barriers. Roosevelt aptly described Grass League as "Coachella meets golf", underscoring its potential to redefine how players and spectators engage with the sport. Moreover, the adaptability of par-three events makes it feasible for traditional golf courses to host similar competitions, opening up new revenue streams and community engagement opportunities.

Challenges and Opportunities for Golf Operators

1. Adopting Technology for Growth

Artificial intelligence (AI) and dynamic pricing present enormous potential for optimizing golf operations. AI could revolutionize tee-time booking by offering personalized recommendations based on player behavior or even assisting golfers in improving their game. Roosevelt stressed that course operators must embrace these tools to stay competitive, as they promise to enhance efficiency, customer engagement, and revenue generation.

2. Leveraging Short Course Formats

As urban development continues to encroach on traditional golf courses, short courses and driving ranges could become the primary forms of accessible, affordable golf. Municipal courses, in particular, hold promise as protected green spaces that offer community benefits beyond the game itself. By optimizing operations and offering unique experiences like par-three leagues, operators can ensure these facilities remain relevant and financially sustainable.

3. Building Partnerships Across the Ecosystem

In an increasingly fragmented golf landscape, collaboration between traditional operators, simulator businesses, and alternative formats will be essential. For example, partnerships between green grass facilities and simulator centers could encourage cross-promotion, with players transitioning between indoor and outdoor experiences based on seasonality and skill level.

Don Ray, President of the PGA of America, emphasized the importance of fostering such connections, stating, "The best person to grow the game of golf is a golfer inviting two friends. That’s viral." By integrating businesses like Grass League and simulator facilities into the larger golf ecosystem, the industry can create a virtuous cycle of growth and innovation.

Looking Ahead: A Broader Definition of Golf

One of the most critical takeaways from the discussion is the need to rethink the definition of golf. Traditionally, the game has been synonymous with 18-hole rounds at sprawling courses. However, as Roosevelt pointed out, "Golf isn’t just one thing. It’s a multitude of things."

From six-hole loops to urban driving ranges and high-tech simulators, the sport is becoming more accessible, diverse, and tailored to modern lifestyles. By embracing this broader view, the golf industry can attract new players, retain existing ones, and secure its place in the cultural mainstream for generations to come.

Principaux enseignements

Driving ranges are evolving into dynamic hubs that cater to both avid golfers and beginners.
Simulator golf is booming, offering flexible, year-round play, but must find better ways to foster long-term engagement and skill development.
Par-three competitions like Grass League bring excitement and inclusivity, showcasing a format that appeals to diverse audiences.
AI and dynamic pricing can optimize golf operations, from tee-time booking to player coaching.
Municipal golf courses are essential to preserving accessible green spaces and providing affordable golf experiences.
Collaboration across sectors – from simulators to traditional courses – can fuel growth and innovation within the golf ecosystem.
Operators must diversify offerings (e.g., short courses, night golf, or alternative formats) to adapt to changing player preferences.
The future of golf lies in its flexibility, meeting players where they are – whether that’s on green grass, at a driving range, or in a simulator.

Conclusion

Golf is at a pivotal moment, with opportunities for innovation and growth abounding. By embracing new formats, technologies, and collaborations, the industry can create a thriving ecosystem that welcomes players of all backgrounds. Operators, entrepreneurs, and professionals must act boldly to meet the demands of modern golfers and ensure the game’s enduring appeal.

The future of golf is bright, diverse, and full of possibilities. Are you ready to take the next step?

Source: "Golf Business LIVE | Special Guest Evan Roosevelt" – NGCOA, YouTube, Aug 15, 2025 – https://www.youtube.com/watch?v=kVBu-8f1UhI

Use: Embedded for reference. Brief quotes used for commentary/review.