How Public Golf Boosts Business: Trends & Tactics - Golf Items, Golf Bag, Golf Accessories Manufacturer|Keep Perfect Golf

By [Your Name], Expert Golf Industry Writer

Public golf is more than just a pastime – it’s a thriving ecosystem that connects communities, fosters business opportunities, and contributes to personal and professional growth. The recent discussion featuring Pat Jones, a seasoned golf industry expert with nearly 40 years of experience, offers a transformative look at why public golf matters now more than ever. From sustainability to evolving workforce dynamics, this insightful conversation dives into the trends and challenges shaping the future of golf, particularly in the public sector.

This article unpacks the core themes and actionable insights from the conversation, helping golf business professionals, entrepreneurs, and organizations understand how public golf can be a catalyst for growth and innovation.

The Renewed Relevance of Public Golf

Accessibility and Community Impact

Public golf plays a vital role in making the sport accessible to everyone. Unlike the misconception that golf is reserved for private clubs and the elite, 75% of all U.S. golf courses are open to the public, including nearly 2,500 government-operated municipal courses. These spaces serve as a bridge between recreation, green space, and community engagement.

Pat Jones highlighted the environmental and economic value public golf brings to cities. Golf courses provide 50 acres of green space, produce oxygen, and house wildlife – all while offering recreation and fitness opportunities. For urban areas where green spaces are scarce, these courses are invaluable. "Every time I fly into a city like Chicago, I see this island of green amidst all the concrete", Jones noted, emphasizing the importance of these spaces for both nature and people.

Trends Shaping the Future of Public Golf

1. The Shift in Workforce Dynamics

The golf industry is facing a generational change in its workforce, particularly among golf course superintendents. Historically, the path to becoming a superintendent required a four-year degree in turfgrass management, followed by years of on-the-job training. Today, that model is being reassessed. With college costs skyrocketing, only 20% of aspiring superintendents believe a degree is necessary.

Instead, shorter, more affordable education options, such as online courses or focused certifications, are gaining popularity. Jones likened this shift to the early 20th century when Italian immigrants were trained as greenkeepers through hands-on apprenticeships.

However, alongside these changes, the industry must address work-life balance. The traditional "100 days of hell" in the summer – a nod to grueling hours for superintendents – is no longer appealing to younger generations, who value quality of life. Golf operations must adapt to attract and retain talent.

2. Changing Golf Demographics

The pandemic reshaped how people experience golf, accelerating growth in participation. Women, children, and millennials are playing more than ever before. Interestingly, millennials have embraced walking the course, prioritizing fitness and mindfulness over scorekeeping. This aligns with a larger trend of viewing golf as an experiential activity that combines nature, exercise, and social connection.

Additionally, safety concerns around contact sports like football have led parents to introduce children to golf. Sports legends like Brett Favre and Mike Ditka have publicly endorsed the game as a safer alternative, further driving interest among families.

3. Sustainability and Capital Investment

Sustainability is no longer optional in public golf. Superintendents are tasked with balancing environmental stewardship and operational efficiency. Investments in infrastructure – such as drainage, irrigation, and bunker systems – are essential to keep courses playable and profitable.

Pat Jones emphasized the importance of selling these investments to stakeholders. "Never vote for anything underground because people can’t see it", Jones quipped, referencing the challenge of securing funding for critical but invisible upgrades like irrigation systems. Nonetheless, these updates are the backbone of long-term success.

Innovations in Golf Course Management

Designing for Modern Expectations

Golf is adapting to meet the needs of its evolving audience. Some municipal courses now incorporate fire pits, cornhole games, and local craft beer offerings to create a more inclusive and engaging experience beyond the sport itself. For example, the National Links Trust in Washington, D.C., has introduced innovative programming to make golf courses vibrant community hubs.

Tree Management and Course Renovations

A surprising trend in course redesign is tree removal. Over decades, many courses have become overgrown, making them less playable and increasing maintenance challenges. Jones shared the example of Pinehurst No. 2, which underwent a restoration that brought the course back to its minimalist, natural origins. Removing unnecessary trees not only enhances playability but also aligns with the modern aesthetic of open, sustainable landscapes.

Leadership Lessons for Golf Professionals

Communication and Networking

For aspiring superintendents and operators, leadership extends far beyond turf management. Jones stressed the importance of empathy, communication, and visibility. "Smile at golfers, wave at them, and engage", he advised, encouraging superintendents to build relationships with their communities. Simple actions like explaining tree removal or course renovations through short, targeted videos can foster understanding and support.

Networking is equally critical. The golf industry is a tight-knit community, and building connections can unlock valuable resources and opportunities. "Pick up the phone and ask for advice – it’s a small fraternity", Jones said, emphasizing the collaborative nature of the profession.

Key Insights from the Conversation

Public Golf as a Business Opportunity

Increased Participation: The pandemic sparked 30% year-over-year growth in rounds played, proving the demand for accessible golf experiences.
Municipal Success Stories: Courses like Cleveland Metroparks’ Sleepy Hollow and Manakiki rank among the top public courses in the country, demonstrating the value of investing in public golf.
Destination Golf Boom: Facilities like Bandon Dunes and Sand Valley have redefined experiential golf, creating opportunities for new business models.

Challenges to Address

Workforce Recruitment: Attracting younger, diverse talent remains a priority.
Sustainability Goals: Investing in infrastructure and embracing eco-friendly practices are critical for long-term success.
Changing Perceptions: Public golf must overcome outdated stereotypes to highlight its inclusivity and community benefits.

Key Takeaways

Public Golf is Thriving: Municipal and public courses account for 75% of U.S. facilities, making golf accessible to a broad audience.
Workforce Dynamics are Shifting: The traditional path to becoming a superintendent is evolving, with more emphasis on hands-on training and shorter education programs.
Golf’s Demographics are Expanding: Millennials, women, and children are driving participation, thanks to the game’s focus on fitness, mindfulness, and family-friendly appeal.
Sustainability is a Priority: Infrastructure investments like irrigation and drainage systems are critical for maintaining high-quality courses.
Experience Matters: Modern golfers value the entire experience, from course conditions to amenities like local food and social spaces.
Leadership is Key: Communication, empathy, and visibility are essential skills for golf professionals looking to grow their careers.
Tree Management Aligns with Playability: Removing overgrown trees restores a course’s original design and improves play for all golfers.

Conclusion

Public golf is not just about the game – it’s about creating experiences, fostering connections, and building sustainable communities. As golf continues to grow in popularity, municipal and public courses have the opportunity to lead the industry in innovation, accessibility, and environmental stewardship. By adapting to changing demographics, investing in infrastructure, and prioritizing leadership development, public golf can thrive for generations to come.

Whether you’re a golf course operator, a retailer seeking customizable golf products, or simply a golf enthusiast, the future of public golf offers opportunities to grow, connect, and succeed. Let’s tee off toward a new era of inclusivity and innovation in the industry.

Source: "Tails and Trails Episode 12: Growing the Game – Why Public Golf Matters More Than Ever" – Cleveland Metroparks, YouTube, Sep 1, 2025 – https://www.youtube.com/watch?v=5wBtyXnaV14

Use: Embedded for reference. Brief quotes used for commentary/review.